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What Investors Want to Tell You About Your Pitch but Cant

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If you’ve been waiting for a sign to get better connected with entrepreneurs, meet investors, and pitch your start up… THIS IS IT!

Join Fownders X Equal Space at our Pitch Now Event

Since we’re all about helping entrepreneurs succeed, here are 5 quick tips when presenting your pitch to potential investors.

START WITH WHY

“People don’t buy what you do. They buy why you do it.”

-Simon Sinek

Why have you started this business venture? Were you a consumer who experienced a lack in the market so you created what you needed? Are you driven to make a change? If you have a personal story that can be incorporated into your startup, tell it.

Storytelling gives your audience or investors a background on who you are and your character type. Many investors want to know whoever they are investing into have values they resonate with. Secondly, it gives people a chance to relate to you. If you see heads nodding during your story, that’s a great sign that people are picking up what you’re putting down. Start with why and remember “People don’t buy what you do. They buy why you do it.”

DON’T DRAG ON AND ON, BE LASER FOCUSED
Explain the key points with laser focus. Don’t get hung up on meaningless information. Be precise and clear. What is your exact product or service? How does it differentiate itself from its competitors? Who is your target audience? How do they find and pay you? What is your revenue model? What are your sales and profit numbers?

Respect the time you are given and use it wisely by getting straight to the point with clear cut answers.

PRACTICE ON CAMERA AND IN FRONT OF OTHERS
Yes, practicing your pitch is critical. We all know we should practice but how do you practice? It’s not enough to say it to yourself in your head. Say your pitch aloud. Record yourself pitching on your iPhone. Review it. Notice what works and what doesn’t. Another great strategy is to practice in front of your friends or family. They can pick up on things like if you are missing crucial points, being your natural self, and notice if your body language is off.

BE ENTHUSIASTIC AND HAVE A STRONG CLOSE
This is your time to shine. All eyes are on you to see what it is you’re putting all your hard work, free time, and passion into. You should be proud and enthusiastic to be sharing your vision with others. Keep that state throughout your pitch, but especially at the end of your pitch. So often people lose their luster towards the end of their pitch.

They end with what can only be described as a throwaway statement that gives away all their power. People have ended a great pitch with a “So yeah.” or “That’s it”. Don’t let this happen to you. Make your last statement a powerful one that lands with your audience just like your opening story had.

AFTER YOU PITCHED SHUT UP AND LISTEN
Once your done with your pitch, get ready to stand back and listen. If investors or others give you feedback, value their honest opinion as a way to improve. Feedback is a critical advantage to improve your idea. The points investors give can be the golden keys you’re missing to unlock your startup’s treasure.
Ready to pitch your idea, business, or startup? Prove it.

Join FOWNDERS, Equal Space, and Investors at our Pitch Now Event happening next Wednesday, December 14th. Get Your Ticket Now.

Fownders is a learning ecosystem for entrepreneurs, by entrepreneurs, built for leaders who want to develop the hard skills and soft skills needed to align their purpose towards a prosperous career and lifestyle.

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Startup

TURN THIS STRATEGY INTO A DAILY ROUTINE

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Repetition and practice are the keys to sustained results. How can you begin to execute daily and stay consistent? In this video you’ll learn how to focus on the core activities you need to be performing to take your business to the next level, while also learning to outsource and build a team.

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Startup

CRUSH YOUR MVP WITH ANTHONY DELGADO

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A lot of entrepreneurs want their product to be perfect before sending it out to the public. Unfortunately this insatiable desire for perfection prevents you from ever launching. Sometimes you need to tighten your bootstraps, sit in the cockpit, and take off. In this video Anthony Delgado explains why it might be the time to launch, even if your product isn’t perfect.

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Startup

How To Bootstrap A Business 101

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Suppose you take the road less traveled by. You’re an eager entrepreneur infiltrating the startup world, yet raising capital is implausible and the resourcefulness of bootstrapping a company is the better option for you.

Kudos to you as you reap the various benefits of bootstrapping as opposed to raising capital. Much of it includes the freedom from obligation, added pressure and risk of an investor hanging over your shoulder influencing your every move.

Not only may this save you time and energy, it also trains you to be strategic with small-scale investments you make out-of-pocket, which serves you well as you scale. Here are a few characteristics that will help make your bootstrap story a reality:

GENERATE CASH QUICK BUSINESS MODEL
It’d be incredibly difficult to bootstrap a business model like Uber. Founded in 2009, recent reports show they have just begun to be profitable in the United States in 2016. Yet, they still recorded over $1B in losses on their balance sheet due to losses overseas. Needless to say, their business model needs more time and money than most to become cash positive.

So if you are looking to bootstrap, be sure to set a reasonable timeline towards monetization so that you understand how your funds will be budgeted over the course of the business’s pre-revenue stages. Once you have that timeline, add 3-months to it to be sure your funds are modestly distributed.

INCENTIVIZE THROUGH NON-CASH ASSETS
There are many creative ways to incentivize great talent to work with you on your startup other than big-time salaries and signing bonuses. Consider looking towards non-cash assets such as equity, formidable titles, housing and mentorship opportunities to get people to buy into your startup.

Most importantly, the millennial generation is admittedly unenthused with jobs that provide financial stability but don’t align with their passion. According to a recent study conducted by Bentley University’s Center for Women & Business, 84 percent of millennials view making a positive difference in the world as more important than professional recognition. Passion plays a huge role in whether millennials take a new gig. Talk in terms of your shared passion!

LEVERAGE RELATIONSHIPS
Unless you’re a hermit turned entrepreneur, you know people. Starting your own business is an admirable path and your network of business professionals, friends and family will be open to help you in various ways. Relationships are extremely valuable while building your business, so be sure to use them strategically.

LEARN IT YOURSELF
It’s not that hard. There are endless resources available for you to develop the skills you need to build the basics for your company. Photoshop? Canva. WordPress? Wix. Excel? Google it. To find how much these easy-to-learn skills will save you, take the time to find price quotes on graphic designers, website developers or business development specialists (whatever that means).

One of the most valuable parts of building your own business is learning, developing and managing all the skills you need to make it work. Not only will this help you in the short-term, but it will also allow you to be proficient with your future employees who specialize in these technical areas.

ALWAYS BE SELLING
After 4-steps of how to save money, here is an extremely important 5th step on how to make money. Always be selling. Y-Combinator emphasizes that any entrepreneur should always be either coding, exercising or talking to customers. And while you’re talking to customers, be aware of their feedback and level of interest. Your first sale could come from a conversation on an airplane for all you know.

Granted, please avoid acting like a used car-salesman 24/7. Rather, be aware that every conversation and opinion adds value to your business and product. Perhaps the person has a few people in their network who could become part of your Board of Directors in time.

With these points in mind, bootstrapping your business will be marginally less difficult. Starting a business with the potential to scale exponentially is a marathon-sprint. Not one or the other. You are sprinting for 26.2 miles. Be patient. Be positive. And there’s nothing better when it all comes to fruition.

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