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GROWTH HACKING YOUR SOCIAL MEDIA WITH JUSTIN WU

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Justin Wu who coined the phrase hackapreneur and is the founder of Growth.ly, is the man to know when it comes to growing your social media at an exponentially faster rate. Justin has collaborated with Fortune 500 Companies like Wall Street Journal, been nominated as Key Online Influencer for CES 2017, and was a mentor for FOWNDERS this past October. He shared his expertise with Fownders on how to initiate and grow social media campaigns for your business. Here are the three takeaways if you want to grow your online presence.

“CARE MORE ABOUT THE ATTENTION OF YOUR AUDIENCE NOT HOW YOU FEEL ABOUT THESE CHANNELS.
A key mistake made in the beginning of creating your online presence is getting caught up in how you feel about a specific channel versus putting the spotlight on your audience members. Perhaps you don’t engage with YouTube, or you don’t check Snapchat very regularly your relationship with this platforms may have you considering that they aren’t valuable to incorporate into your overall business content creation. What to remember is that it’s not about how you interact with these platforms but how your target audience does.

If you want to find more leads, customers, and fans you have to meet them where they are. If they are heavily on Instagram, you have to be there and so on and for forth for each platform. Afterall your business should be focused on your customers, and if they party on a certain platform, you better get there to join them.

LOOK FOR OPPORTUNITIES FOR COLLABORATION AND TAKEOVERS
Collaborating with others who are in similar fields is a fantastic way to gain access to new communities. If a takeover strategy fits into your company culture Just Wu highly recommends trying it out.

A takeover usually last about a day or few hours. It consists of allowing another expert or influencer login access to your account (usually Snapchat or Instagram). If you can do a complete takeover trade the better.

Your audience will be happy to see that you’re connected with other experts. Bonus is that the person taking over your account has followers who will join them over onto your account allowing you to tap into their network. It’s a win-win.

LEVERAGE WHAT YOU ALREADY DO BY STACKING CONTEXT
Review your calendar. Do you have any upcoming events where you are presenting, being interviewed for a podcast, going to any conferences? Leverage any events by stacking them on social media. Talk about the events week prior and prepare the audience for it. Take photos and videos during events. Don’t miss the opportunity to document the event while it’s happening. It’s a great way to capitalize on influencial footage. Recap and repurpose the content you capture into other feeds or on your website.

BONUS TIP: HAVE APPEALING IMAGERY
We’re all visual creatures and with social media always pushing out photos, videos, and visuals your brand and business need to have this competitive advantage. Aesthetically pleasing content is what will make your ideal customers stop their endless scrolling and stop on your image.

Wu began making infographics when he first joined Instagram. It was a tactic no one was really using at the time and got him noticed.

Do you have photography skills that capture great pictures to reflect your brand? If not check out our upcoming workshop to gain photography skills regardless of your equipment. (seriously, you can use your iPhone and still win at photography). This workshop will help you customize your own style, adds a real location shoot experience, and will set you apart in a sea of photos. Did we mention there are prizes for whoever improves the most during the class? Check out all the details here.

Of course, Justin Wu shared a ton of other golden strategies that help build your social media following. We encourage you to follow him on Snapchat and Twitter to learn more about growth hacking for your brand.

Dying to meet people like Justin Wu who will sit down with you and give you the strategy you need to take your business to the next level? You get that and more if you’re accepted to the Fownders “Seed to Scale” Program. Apply today.

Fownders is a learning ecosystem for entrepreneurs, by entrepreneurs, built for leaders who want to develop the hard skills and soft skills needed to align their purpose towards a prosperous career and lifestyle.

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TURN THIS STRATEGY INTO A DAILY ROUTINE

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Repetition and practice are the keys to sustained results. How can you begin to execute daily and stay consistent? In this video you’ll learn how to focus on the core activities you need to be performing to take your business to the next level, while also learning to outsource and build a team.

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CRUSH YOUR MVP WITH ANTHONY DELGADO

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A lot of entrepreneurs want their product to be perfect before sending it out to the public. Unfortunately this insatiable desire for perfection prevents you from ever launching. Sometimes you need to tighten your bootstraps, sit in the cockpit, and take off. In this video Anthony Delgado explains why it might be the time to launch, even if your product isn’t perfect.

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How To Bootstrap A Business 101

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Suppose you take the road less traveled by. You’re an eager entrepreneur infiltrating the startup world, yet raising capital is implausible and the resourcefulness of bootstrapping a company is the better option for you.

Kudos to you as you reap the various benefits of bootstrapping as opposed to raising capital. Much of it includes the freedom from obligation, added pressure and risk of an investor hanging over your shoulder influencing your every move.

Not only may this save you time and energy, it also trains you to be strategic with small-scale investments you make out-of-pocket, which serves you well as you scale. Here are a few characteristics that will help make your bootstrap story a reality:

GENERATE CASH QUICK BUSINESS MODEL
It’d be incredibly difficult to bootstrap a business model like Uber. Founded in 2009, recent reports show they have just begun to be profitable in the United States in 2016. Yet, they still recorded over $1B in losses on their balance sheet due to losses overseas. Needless to say, their business model needs more time and money than most to become cash positive.

So if you are looking to bootstrap, be sure to set a reasonable timeline towards monetization so that you understand how your funds will be budgeted over the course of the business’s pre-revenue stages. Once you have that timeline, add 3-months to it to be sure your funds are modestly distributed.

INCENTIVIZE THROUGH NON-CASH ASSETS
There are many creative ways to incentivize great talent to work with you on your startup other than big-time salaries and signing bonuses. Consider looking towards non-cash assets such as equity, formidable titles, housing and mentorship opportunities to get people to buy into your startup.

Most importantly, the millennial generation is admittedly unenthused with jobs that provide financial stability but don’t align with their passion. According to a recent study conducted by Bentley University’s Center for Women & Business, 84 percent of millennials view making a positive difference in the world as more important than professional recognition. Passion plays a huge role in whether millennials take a new gig. Talk in terms of your shared passion!

LEVERAGE RELATIONSHIPS
Unless you’re a hermit turned entrepreneur, you know people. Starting your own business is an admirable path and your network of business professionals, friends and family will be open to help you in various ways. Relationships are extremely valuable while building your business, so be sure to use them strategically.

LEARN IT YOURSELF
It’s not that hard. There are endless resources available for you to develop the skills you need to build the basics for your company. Photoshop? Canva. WordPress? Wix. Excel? Google it. To find how much these easy-to-learn skills will save you, take the time to find price quotes on graphic designers, website developers or business development specialists (whatever that means).

One of the most valuable parts of building your own business is learning, developing and managing all the skills you need to make it work. Not only will this help you in the short-term, but it will also allow you to be proficient with your future employees who specialize in these technical areas.

ALWAYS BE SELLING
After 4-steps of how to save money, here is an extremely important 5th step on how to make money. Always be selling. Y-Combinator emphasizes that any entrepreneur should always be either coding, exercising or talking to customers. And while you’re talking to customers, be aware of their feedback and level of interest. Your first sale could come from a conversation on an airplane for all you know.

Granted, please avoid acting like a used car-salesman 24/7. Rather, be aware that every conversation and opinion adds value to your business and product. Perhaps the person has a few people in their network who could become part of your Board of Directors in time.

With these points in mind, bootstrapping your business will be marginally less difficult. Starting a business with the potential to scale exponentially is a marathon-sprint. Not one or the other. You are sprinting for 26.2 miles. Be patient. Be positive. And there’s nothing better when it all comes to fruition.

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