Fownders Credo

We believe that our first responsibility is to the entrepreneurs, the creative thinkers, the innovators and the risk takers. Our service will always stay true to facilitating resources that align passion and purpose with action and success. We must constantly strive to adapt our service to each individuals’ needs, and provide invaluable lessons pertaining to all facets of life and business. We will build and protect a cultural movement that will inspire future generations.

Our second responsibility is to those who work with us. The men and women who make a conscious choice to align their life and their career with our mission. As the old saying goes, a chain is only as strong as its weakest link. No one will ever feel inferior, unimportant, or as if their opinions don’t matter. We will empower our team to think outside the box, to become problem solvers, to have opportunity to control their own destiny and know they have full support from our leaders.

Our third responsibility is to our management. Our executives must be persons of high emotional intelligence, self awareness, and fairness. They must never stop learning, stop growing, stop taking risks, and stop investing in themselves. They must be genuine, authentic, talented and experienced. They must have the ability to quickly adapt to unforeseen obstacles. They must strive to reach a higher level of consciousness and embody each value Fownders holds in its core.

Our fourth responsibility is to the communities in which we operate and live. We must be outstanding citizens – supporting work and charity and giving back without hesitation. We must maintain impeccable order within the property we are privileged to use. We must participate in promotion of civic improvement, health, education, and good government, and acquaint the community with our activities.

Our fifth and last responsibility is to our stockholders. As a social enterprise, we can be most effective when our business is most profitable. We cannot support others if we cannot sustainably support ourselves. For someone to believe in our future and continued success, is the ultimate compliment for which we will spend our days working to repay. There are millions of opportunities one can invest in and we will not take lightly that people have chosen us to provide them with tangible returns.

This is our credo, our doctrine, our guidance, and our promise. To be a Fownder is to own one’s destiny. We live through our intuition and a burning desire to leave an everlasting footprint on this earth. Our destiny is to positively impact the world we live, and leave it a better place than we found it. These guiding principles will empower us to advance and evolve. Leadership is more than an action – it is the full capacity to take dreams and turn them into reality.

5 Steps For Creating Lasting Goals With An Added Touch Of Soul

Goals like ideas are a dime a dozen. It doesn’t matter if you have the best idea or the biggest goal, what matters is if you execute on it.

While having a goal is important there is a dangerous mindset that can creep up that causes more harm than good if you’re not careful.

What do I mean? Well when we set goals, we’re setting high expectations of what we want in the future. Usually their big dreams, big accomplishments, and big wins. When we create big visions for ourselves, we must be careful to not live in the state of “I’ll be happy when…” The “I’ll be happy when” syndrome causes us to become anxious over the future and become unattached to our present. The “I’ll be happy when” syndrome sounds like…

I’ll be happy when I close that deal.
I’ll be happy when I get married.
I’ll be happy when I make more money.
I’ll be happy when I live in the penthouse apartment.

By creating this altered circumstance based state of happiness, we are putting restrictions on our happiness and making it something to experience in the future. But we must remember that happiness can be found right here and right now. Exterior materials can’t produce happiness. It can only be felt within you, and it’s available whenever you chose to experience it.

By living in an “I’ll be happy when” mindset we often lose track of all we’re accomplishing right now. We ignore all our little wins that help us get to those big dreams.

By remembering that small hinges swing big doors, we can bear in mind that all the small wins we’re producing are worth celebrating!

Now that we covered the mindset to be aware of getting stuck in let’s uncover a revolutionary way to set goals, created by my mentor Danielle Laporte.

Step 1. Write down your goals in three areas of your life.

3.Relationships- (romantic, family and friendships)

Step 2. Uncover how gaining these goals will make you feel.

When setting a goal dig deep into how achieving that particular goal will make you FEEL. Dig deep and discover what Laporte has coined, your core desired feelings.

Ask yourself why. Why do you want to close that deal? Is it because it will make you feel successful?

Step 3. Go deeper.

What does success mean to you? Uncover the meaning of success for you, in your own terms. Stay away from these ambiguous terms, define that feeling for yourself. Staying with this successful example, maybe success means achievement. And achievement to you means appreciation. And appreciation to you means to feel valued.

BOOM! Valued is one of the core desired feelings you’re seeking.
Once you narrow down 3-5 of the feelings, these goals will give you write them down. These are your “core desired feelings.”

Now is when the fun begins.

Step 4. Recognize that these are the feelings you’re craving to experience most this year.

Remind yourself daily of these 3 core desired feelings. You can write them daily. Set alarms throughout the day to remind you. You can make them your home screen.

Step 5. Now as you go about your day to days find occasions that can allow you to feel one or all of your core desired feelings.

It’s important not to enter the world knowing these 3 desired feelings and making it other people’s job to make you feel them. Instead set up the rules so you can bring these feelings into your world. Choose to feel them regularly through your intentions. Bring them with you to your meetings. Find times to pause and engage in the feelings. Maybe you will buy yourself flowers, maybe you will make more phone calls home to chat with your mom, or maybe you will allow yourself to take an afternoon nap. Whatever it is you need to do to feel the way you want to – do it.

Studies show when we are happy, we’re more productive. I’m willing to bet that if we’re feeling the core desires, we want most, we will also be more productive.

By reverse engineering the feelings our big goals will create for us and finding ways to feel them without having those achievements tangible yet, we can alter our reality and create a lasting impact on our psyche.

There you have it the NEW way to set goals with a little-added soul.

Fownders CEO, Stephen Bienko Talks All Things Entrepreneurship

Fownders CEO Stephen Bienko’s talk with the Stage One Startup Podcast on the trials and tribulations he’s faced to get to where he is today. Be sure to give it a listen to find out how he got involved with Fownders and why he’s a huge asset to the team!

Meet Fownders Inaugural “Seed to Scale” Cohert On Demo Day

Last night was FOWNDERS’ demo day which was in collaboration with Equal Space at 2 Gateway Center. In three short months, the startups have made incredible progress and we were excited to see them shine during their pitches.

Jade Jordan pitched her empowering alarm clock app Arize Alarm. If you need to lose your habit of hitting snooze and want to wake up with power within be sure to sign up to be the first to download her app when it launches early 2017.

Nestor Velez also stepped up to the stage pitching Sanomind. An On-demand mental health wellness platform that provides audio content created by licensed mental health professionals. He unveiled a new partnership with the city, to allow Sanomind to be used in the city’s clinics to increase mental health and resilience.

Jabari Sillis and Jerome Myers are co-founders of YOUII app. The first ever subscription based ride sharing app exclusively for university students. They’re launching on Rutgers campus in 2017.

Will Esposito the co-founder of Hypelite did an outstanding job pitching his organization. Through Hypelite, Will has created opportunities for students to unlock their passion and discover their purpose.

We encourage you to check out these platforms, join their newsletters and be an early adopter. Support these entrepreneurs. We know they’re bound for success as they hit the market come 2017. Be part of this movement for social impact.

These are only a few members of the Fownders Family, so we want to give a huge congratulations to all the graduates of the Seed To Scale Program at FOWNDERS!
If you have a startup and are ready to take it to the next level. Apply to Fownders today, the Spring 2017 application deadline is 1/13/17.

On Thanksgiving Fownders Fed Over 100 Families in Need

During Thanksgiving, many people take the time to reflect and acknowledge all of the things they are most thankful for. Of course, this is a huge component of the holiday, but many forget about the second half of the word – Giving. At Fownders we know it’s not just enough to be grateful. We must contribute to help make our communities a better place. This is why we teamed up with the Anthony Robbins Foundation to put together food baskets for the homeless and poor with the help of Newark’s St Lucy’s Church.

We’re proud to have fed over 100 families this Thanksgiving. The feeling of giving is overwhelming, and we are truly honored to have helped in this way.

“If we can all focus on just doing one small act of kindness we can make a difference. It’s our honor to partner with the Anthony Robbins Foundation and St. Lucy’s Church–the church I’ve been going to as a child and the recipient of our donations this Thanksgiving,” says Fownders CEO, Gerard Adams.

As a social impact accelerator, we don’t take those words lightly. To have a social impact we must take action, we must give back, and we must be leaders when it comes to making our community a better place than when we found it.

Fownders Pulls A Plot Twist During Mannequin Challenge

We too took on the challenge, but as usual, we couldn’t just follow the crowd. As leaders, we always move one step forward when creating anything.

That’s why our video has an important message within it that you NEED to hear, especially if you’re a hungry and passionate entrepreneur who wants to join a culture where your ideas can thrive. Apply to be a part of Fownders Seed to Scale Program.

Guess Who Has The Fastest Internet?

Guess Who Has The Fastest Internet?

The City of Newark had a huge win yesterday celebrating Newark Fiber, The Fastest Cheapest Internet in the Region. Having the fastest internet in Newark reaffirms how this city is becoming the latest high-tech hub. Gerard Adams and the start-ups of FOWNDERS attended the ribbon cutting and networking event giving us the opportunity to reconnect with the mayor and other influential members of Newark doing big things to impact this community and the world at large.

Newark Fiber Event

Newark Chief Information Officer Seth Wainer, Founder of FOWNDERS Gerard Adams, Mayor of Newark Ras Baraka, and Ben Korman the CEO of C&K Properties.

Equal Space and Founders

Gerard also gave a fireside chat with Citi Medina, the creator of equal space. Be sure to follow our social media accounts so you don’t miss out on events like this again.

FOWNDERS Launches Code-a-Thon to Boost Newark Tech Capability

Newark, NJ social-impact start-up accelerator launches ‘Art of the Code’ with coding competition and cash prizes

FOWNDERS, the social-impact start-up accelerator based in Newark, New Jersey launched the Art of Code, a Code-a-Thon that pits two-person teams in a coding competition for cash prizes. Art of Code Code-a-Thon begins at 6:30PM, Friday November 4th at FOWNDERS-Newark campus at 48 Norfolk Street. Competition registration is available at The Art of Code – Competitive Coding for Self-Fulfillment and Expression Meet Up Group and

FOWNDERS’ Art of Code Code-a-Thon will be led Keith Williams, the “Mr. Miyagi of Code” who is the director of web information systems at New Jersey Institute of Technology and CTO at Anthiem Ventures. Regarding the Code-a-Thon, Williams said: “FOWNDERS is fast-becoming one of the pillars of Newark’s entrepreneurial spirit and leading the charge in bridging some of the best minds in marketing with the technical talent that is building our future.”

Keith Williams

NJIT’s Keith Williams will lead Art of the Code at FOWNDERS in Newark, NJ.

Regarding Keith Williams, FOWNDERS CEO Gerard Adams said: “Keith is a foremost expert in both teaching and collaborating on some of the most advanced technologies that solve marketable problems across IT infrastructure, big data systems, cybersecurity and applications testing and design. Williams is a force in the tech community in the New York area. We’re blessed to have him lead Art of Code at FOWNDERS.”

Media Contact

Jordan French, COO
(512) 905-3003