Meet Fownders Inaugural “Seed to Scale” Cohert On Demo Day

Last night was FOWNDERS’ demo day which was in collaboration with Equal Space at 2 Gateway Center. In three short months, the startups have made incredible progress and we were excited to see them shine during their pitches.

Jade Jordan pitched her empowering alarm clock app Arize Alarm. If you need to lose your habit of hitting snooze and want to wake up with power within be sure to sign up to be the first to download her app when it launches early 2017.

Nestor Velez also stepped up to the stage pitching Sanomind. An On-demand mental health wellness platform that provides audio content created by licensed mental health professionals. He unveiled a new partnership with the city, to allow Sanomind to be used in the city’s clinics to increase mental health and resilience.

Jabari Sillis and Jerome Myers are co-founders of YOUII app. The first ever subscription based ride sharing app exclusively for university students. They’re launching on Rutgers campus in 2017.

Will Esposito the co-founder of Hypelite did an outstanding job pitching his organization. Through Hypelite, Will has created opportunities for students to unlock their passion and discover their purpose.

We encourage you to check out these platforms, join their newsletters and be an early adopter. Support these entrepreneurs. We know they’re bound for success as they hit the market come 2017. Be part of this movement for social impact.

These are only a few members of the Fownders Family, so we want to give a huge congratulations to all the graduates of the Seed To Scale Program at FOWNDERS!
If you have a startup and are ready to take it to the next level. Apply to Fownders today, the Spring 2017 application deadline is 1/13/17.

Calling All Photographers

You know when you tunnel visioned onto your iPhone’s screen locked on a new IG account you just found. You know the kind of profile that has all the best pictures, captions, and overall theme that makes you wipe. You find yourself wishing you could have a clean profile account like them. One that resonates with all the things you love and believe in. You contemplate deleting EVERYTHING on your IG and starting fresh only to realize you have no idea how to make the profile of your dreams a reality.

Well, we have your solution.

At the heart of it, you know that the only way to get the visually stimulating personal brand your account deserves is if you have photography skills. Getting the pics that capture the scenes, the products, and the meals you want to share is going to require you to have some real skills.

Why not own your photo destiny by learning how to become a real photographer?

Fownders is hosting a 2-day workshop with our lead creative team. They’ve collectively worked on Rapper ASAP Rocky, Streetwear brand Black Pyramid, and Gerard Adams’ accounts.

During this workshop, you will learn how to upgrade your photography portfolio, understand how to use your camera ( even if it’s just an iPhone), and get amazing custom Lightroom presets to set yourself apart on social media.

The first day will consist of learning about your equipment functionalities, settings, and how to frame up before you hit *click*. The second day is all about gaining hands-on training by photographing NYC locations. All with the guidance of Fownders’ professional photographers.

The top three most improved photographers of the workshop walk away with *prizes*.

Can this workshop get any better?

If you’re ready to get more double taps than Kylie Jenner, join our workshop going down January 19th-20th.

Get Your Ticket Now.

Our Inaugural “Seed to Scale” Cohort Pitch Their Hearts Out to Investors

Last night was FOWNDERS’ demo day which was in collaboration with Equal Space at 2 Gateway Center. In three short months, the startups have made incredible progress and we were excited to see them shine during their pitches.

Jade Jordan pitched her empowering alarm clock app Arize Alarm. If you need to lose your habit of hitting snooze and want to wake up with power within be sure to sign up to be the first to download her app when it launches early 2017.

Nestor Velez also stepped up to the stage pitching Sanomind. An On-demand mental health wellness platform that provides audio content created by licensed mental health professionals. He unveiled a new partnership with the city, to allow Sanomind to be used in the city’s clinics to increase mental health and resilience.

Jabari Sillis and Jerome Myers are co-founders of YOUII app. The first ever subscription based ride sharing app exclusively for university students. They’re launching on Rutgers campus in 2017.Sanomind Nestor Gives Pitch

Will Esposito the co-founder of Hypelite did an outstanding job pitching his organization. Through Hypelite, Will has created opportunities for students to unlock their passion and discover their purpose.

We encourage you to check out these platforms, join their newsletters and be an early adopter. Support these entrepreneurs. We know they’re bound for success as they hit the market come 2017. Be part of this movement for social impact.

What Investors Want To Tell You About Your Pitch But Can’t

If you’ve been waiting for a sign to get better connected with entrepreneurs, meet investors, and pitch your start up… THIS IS IT!

Join Fownders X Equal Space at our Pitch Now Event

Since we’re all about helping entrepreneurs succeed, here are 5 quick tips when presenting your pitch to potential investors.

Start with Why

“People don’t buy what you do. They buy why you do it.”

-Simon Sinek

Why have you started this business venture? Were you a consumer who experienced a lack in the market so you created what you needed? Are you driven to make a change? If you have a personal story that can be incorporated into your startup, tell it.

Storytelling gives your audience or investors a background on who you are and your character type. Many investors want to know whoever they are investing into have values they resonate with. Secondly, it gives people a chance to relate to you. If you see heads nodding during your story, that’s a great sign that people are picking up what you’re putting down. Start with why and remember “People don’t buy what you do. They buy why you do it.”

Don’t Drag On and On, Be Laser Focused
Explain the key points with laser focus. Don’t get hung up on meaningless information. Be precise and clear. What is your exact product or service? How does it differentiate itself from its competitors? Who is your target audience? How do they find and pay you? What is your revenue model? What are your sales and profit numbers?

Respect the time you are given and use it wisely by getting straight to the point with clear cut answers.

Practice on Camera and In Front of Others
Yes, practicing your pitch is critical. We all know we should practice but how do you practice? It’s not enough to say it to yourself in your head. Say your pitch aloud. Record yourself pitching on your iPhone. Review it. Notice what works and what doesn’t. Another great strategy is to practice in front of your friends or family. They can pick up on things like if you are missing crucial points, being your natural self, and notice if your body language is off.

Be Enthusiastic And Have A Strong Close
This is your time to shine. All eyes are on you to see what it is you’re putting all your hard work, free time, and passion into. You should be proud and enthusiastic to be sharing your vision with others. Keep that state throughout your pitch, but especially at the end of your pitch. So often people lose their luster towards the end of their pitch.

They end with what can only be described as a throwaway statement that gives away all their power. People have ended a great pitch with a “So yeah.” or “That’s it”. Don’t let this happen to you. Make your last statement a powerful one that lands with your audience just like your opening story had.

After You Pitched Shut Up and Listen
Once your done with your pitch, get ready to stand back and listen. If investors or others give you feedback, value their honest opinion as a way to improve. Feedback is a critical advantage to improve your idea. The points investors give can be the golden keys you’re missing to unlock your startup’s treasure.
Ready to pitch your idea, business, or startup? Prove it.

Join FOWNDERS, Equal Space, and Investors at our Pitch Now Event happening next Wednesday, December 14th. Get Your Ticket Now.

On Thanksgiving Fownders Fed Over 100 Families in Need

During Thanksgiving, many people take the time to reflect and acknowledge all of the things they are most thankful for. Of course, this is a huge component of the holiday, but many forget about the second half of the word – Giving. At Fownders we know it’s not just enough to be grateful. We must contribute to help make our communities a better place. This is why we teamed up with the Anthony Robbins Foundation to put together food baskets for the homeless and poor with the help of Newark’s St Lucy’s Church.

We’re proud to have fed over 100 families this Thanksgiving. The feeling of giving is overwhelming, and we are truly honored to have helped in this way.

“If we can all focus on just doing one small act of kindness we can make a difference. It’s our honor to partner with the Anthony Robbins Foundation and St. Lucy’s Church–the church I’ve been going to as a child and the recipient of our donations this Thanksgiving,” says Fownders CEO, Gerard Adams.

As a social impact accelerator, we don’t take those words lightly. To have a social impact we must take action, we must give back, and we must be leaders when it comes to making our community a better place than when we found it.

Fownders Pulls A Plot Twist During Mannequin Challenge

We too took on the challenge, but as usual, we couldn’t just follow the crowd. As leaders, we always move one step forward when creating anything.

That’s why our video has an important message within it that you NEED to hear, especially if you’re a hungry and passionate entrepreneur who wants to join a culture where your ideas can thrive. Apply to be a part of Fownders Seed to Scale Program.