Fownders Credo

We believe that our first responsibility is to the entrepreneurs, the creative thinkers, the innovators and the risk takers. Our service will always stay true to facilitating resources that align passion and purpose with action and success. We must constantly strive to adapt our service to each individuals’ needs, and provide invaluable lessons pertaining to all facets of life and business. We will build and protect a cultural movement that will inspire future generations.

Our second responsibility is to those who work with us. The men and women who make a conscious choice to align their life and their career with our mission. As the old saying goes, a chain is only as strong as its weakest link. No one will ever feel inferior, unimportant, or as if their opinions don’t matter. We will empower our team to think outside the box, to become problem solvers, to have opportunity to control their own destiny and know they have full support from our leaders.

Our third responsibility is to our management. Our executives must be persons of high emotional intelligence, self awareness, and fairness. They must never stop learning, stop growing, stop taking risks, and stop investing in themselves. They must be genuine, authentic, talented and experienced. They must have the ability to quickly adapt to unforeseen obstacles. They must strive to reach a higher level of consciousness and embody each value Fownders holds in its core.

Our fourth responsibility is to the communities in which we operate and live. We must be outstanding citizens – supporting work and charity and giving back without hesitation. We must maintain impeccable order within the property we are privileged to use. We must participate in promotion of civic improvement, health, education, and good government, and acquaint the community with our activities.

Our fifth and last responsibility is to our stockholders. As a social enterprise, we can be most effective when our business is most profitable. We cannot support others if we cannot sustainably support ourselves. For someone to believe in our future and continued success, is the ultimate compliment for which we will spend our days working to repay. There are millions of opportunities one can invest in and we will not take lightly that people have chosen us to provide them with tangible returns.

This is our credo, our doctrine, our guidance, and our promise. To be a Fownder is to own one’s destiny. We live through our intuition and a burning desire to leave an everlasting footprint on this earth. Our destiny is to positively impact the world we live, and leave it a better place than we found it. These guiding principles will empower us to advance and evolve. Leadership is more than an action – it is the full capacity to take dreams and turn them into reality.

Black History Month Honors Top 5 Black Celebrities From Newark

In celebration of Black History Month, we’re honoring 5 successful celebrities and entrepreneurs who grew up in Newark, NJ. We bet you didn’t realize Newark breed this much talent? Just another reason why Newark is the place to be for people with big dreams.

1. Queen Latifah
Queen Latifah is most known as an actress, hip-hop singer, and rapper but she’s also a successful business woman. In her earlier years, she grew an interest in investment and put money into a delicatessen and a video store on the ground floor of her Newark apartment. After realizing she loved business and has a natural knack for it she continued to find opportunities to invest.

In 1991, Latifah organized and became CEO of the Flavor Unit Records and Management Company. By late 1993, the company had signed 17 rap groups, including the very successful LL Cool J. Now the firm includes television and film production units, a record label and an artist management company.

In 2010, Latifah’s company became a partial owner in New York Spring Water, the manufacturer of VBlast vitamin-fortified water.

Queen Latifah also serves as a spokesperson for CoverGirl cosmetics, but unlike the over spokeswomen, she has her own line within the company called The Queen Collection.

“No one ever got ahead by going through the motions. You have to constantly be improving yourself. Make your life the masterpiece you want it to be.”- Queen Latifah


2. Shaquille O’Neal

Shaq is one of the greatest NBA basketball players of all time. But his success doesn’t end there. As of today, Shaq is the joint owner of 155 Five Guys Burgers restaurants, 17 Auntie Annie’s Pretzels restaurants, 150 car washes, 40 24-hour fitness centers, a shopping center, a movie theater, and several Las Vegas nightclubs. We see a trend in his franchise portfolio.

In addition to his business holdings, O’Neal still earns $22 million per year from his endorsement deals with Arizona Creme soda, Icy Hot, Gold Bond, Buick, Zales, and at least a half-dozen additional corporate sponsors.

In Shaq’s own words, “It is not about how much money you make. The question is are you educated enough to KEEP it.”

3. Whitney Houston
The late Whitney Houston was proud to call Newark her hometown.
Houston is one of pop music’s best-selling music artists of all-time, with an estimated 170–200 million records sold worldwide. No one will deny her incredible talent.

I decided long ago never to walk in anyone’s shadow; if I fail, or if I succeed at least I did as I believe.- Whitney Houston

4. Donald M. Payne Senior
Donald M. Payne Senior was the first African-American to represent New Jersey in Congress. He was a Newark resident throughout his life.
Payne’s voting record was considered to have been the most consistently progressive of all New Jersey Congressmen at the time of his death.

5. J.R Smith
Smith, an NBA player for the Cavaliers, grew his love of basketball on the courts of Newark, NJ. Now he’s entering the entrepreneurial space with his new sneaker store “Team Swish.” He has hinted at debuting the store in NJ but has yet to confirm the first flagship store’s location. We, of course, are hoping it’s in his hometown of Newark.

Being the first day of Black History Month, we knew we had to highlight the incredible talent that has grown up in Newark and made it to global recognized success.

The Importance of Seducing Your Prospects

Hypothetical Situation:

I speak Russian (ok, that’s not hypothetical. I do speak Russian, but stick with me here) and you don’t. I could be giving you compliments, offering you great advice, or giving you directions to the best restaurant in town.

But, it means nothing to you because you don’t understand what I’m saying. Worse, you might even think I’m insulting you.

Now, we don’t want that, right?

Well, time and time again I find copywriters taking the time to be of service to potential customers but losing them because their copy is “foreign” to their readers.

Listen, if you’re trying to make that person on the opposite end of that screen pull out their wallet,

Take out their card

Punch in their digits

And give up their hard-earned money for whatever you got,

Then you’re going to have to get good at this one thing buddy:

The Art of Seduction.

No, not in a sexual way (unless that’s the market you’re in. In that case, have at ‘em, cowboy!)

With copywriting, your goal is to seduce them into purchasing your product or service.

Disclaimer: If your product sucks, no amount of seduction or persuasion will bring you customers. In fact, all it will do is reinforce the fact that your product is garbage. Make sure you got a winner in your hands.

How do we do this? By getting on their level. By learning who they are, what they hate, what they love, and most importantly:

What they want.

Then, explaining to them why your product would make their particular life better.

How do we discover what they want?

Through a simple, two-step process:

Get hyper-clear on who your potential customer or “avatar” is. (Here’s a template)
Research, Research, Research!

You’re going to have to dive deep into their psyche.

Find out:
What is their socioeconomic status? Are they married? With kids? Where are they from? What trauma’s have they experienced? What are their deepest desires? What makes them angry? What makes them excited? What are their passions?

What is it they NEED and will be more than willing to give up their money for without a second thought?

Is it you or your product?

Yes?

Great!

Now, explain to them, using THEIR language (not yours), with the thoughts and concerns going on in THEIR head (again not yours) why they need what you’re offering and how it’s going to change their life for the better.

Capiche?

Awesome, now go make some money!

Resource: A great book that expands on these ideas here is “Influence” written by Robert Cialdini. Read it now. Thank me later.

More Than An Accelerator, A Way Of Life | Fownders Culture

At Fownders we’re more than just an accelerator, we’re a way of life, a true movement. We believe in building people before building businesses. We genuinely care that everyone who walks through our doors walks out with more motivation, knowledge, and leadership to conquer their dreams. It’s not easy sharing Fownders culture through media because the energy within the Fownders building is an experience best received first hand.
When Toby Dattolo, Senior Vice President, asked the Fownders team

“What does Fownders mean to you? Why are people attracted to Fownders?”

Here were a few of our answers.

“According to every single person that I’ve welcomed into Fownders, they describe it as something that they’ve never been a part of or could’ve ever imagined existing. It’s where amazing human beings fill the room with ideas and positivity. A culture that lets you relax but keeps productivity at high levels. I think that once we get someone to step inside, they automatically see the vision.”- Luis Perez, FowndersX Team

“Fownders culture is comprised of creators and hyper-disciplined executors all under one brand. A global force for evolution because the fact of the matter is, entrepreneurs, reinvent the world and Fownders empowers entrepreneurs to invent/reinvent themselves.”
– Mitch Synder, Communications Manager

“Fownders mentorship cuts the learning curve. By seeking advisement and gaining experienced entrepreneurs guidance, I feel more confident in my business. Knowing Fownders has my back and that they’re sharing the essentials to making sales, leadership in how to seize the right opportunities and the motivation to keep going even when everything seems like it’s falling apart drives me forward.”

As for me, Fownders has become my second home and family. I love coming here every day and working with brilliant minds, compassionate hearts, and purpose driven people. Everyone is down to earth, easy to get along with, and happy to share their knowledge with you so you reach your greatest potential.

This is the place where creativity is welcomed, your authentic self is embraced, and your business is taken just as seriously as if it were the next Uber- because the team honestly believes it can be.

To further understand our culture, values and mission take a look at our Credo.

How To Go Viral : A Book Review of “Contagious”

There are books that you read and forget about, and there are books that you read and feel like you level up from. Personally, I’m not a big fan of books that don’t give you actionable steps that you can implement. What’s the point of investing all that time into reading a book when you can only remember one or two things that you can’t even use?

I recently finished a book called Contagious by Jonah Berger. This book is a MUST READ for anyone who is interested in business, marketing or psychology. Through extensive experimentation and research, Berger highlights that they’ve been able to create a formula for why things go viral. Insane, right? I always thought that virality was something that happened for the blessed, but boy was I wrong. Tapping into people’s behavioral patterns, psychology and a bunch of other complicated stuff, the STEPPS system was created.

Before I go into the STEPPS system and how it works, a good point to address is why you would want to make something go viral in the first place. Whether it’s a blog post or an Instagram picture, having a piece of your content go viral is one of the most efficient ways of free marketing. The definition of something going viral is “quickly and widely spread or popularized especially by person-to-person electronic communication” (Merriam-Webster). Having content go viral can increase your social reach anywhere between 5X-100X! When you have viral content, you gain exposure from a market that you previously didn’t have access to. Virality is by far the quickest and most effective way to increase brand awareness.

The STEPPS system can be used to judge how likely a piece of content will go viral; despite what kind of content it is. This isn’t a guarantee, but if you follow these STEPPS, and implement as many as you can, you’ll greatly increase your chances.

Social Currency: People like to share things that make them look good to others. The psychology behind this is a concept called the “Inner Remark Ability”. What this means is that people find satisfaction in things that make them feel like insiders. For example, adding a points system to your business will increase the chances of your customers doing repeated business with you. There’s this inner satisfaction that people get when you give them a certain rank for their efforts, especially when they can compare it to others. Feed peoples need for social standing, and watch them do wonders for you.

Triggers: Connect your content to certain phrases, terms or even colors that trigger a reaction in your audience. As example of this is with the Apple. As soon as people see a white apple, they associate it with the Apple brand. This instantly puts the brand in our head, regardless of the situation we’re in when we see that trigger. Triggers are especially important when thinking about branding. When developing your brands identity, you want to be able to be identified through something in specific, whether it be a logo or a catch phrase. Always remember, top of the mind means tip of the tongue.

Emotion: Being able to make people feel a certain way is one of the most powerful forms of influence that you could use. The trick with emotion is, you have to make sure you’re instilling the right ones into your audience. For example, people are a lot less likely to share content that makes them feel guilty or sad. On the other hand, people are a lot more likely to share content that makes them feel emotions like joy or anger. The most powerful emotion you can instill in person is the feeling of awe. When people are in awe, they feel the urge to let as many people know.

Public: “Built to show, built to grow”. The more identifiable your content or product is, the more likely word will get out about it. For example, red bottom shoes. Some may say they’re quality, others would say they’re overrated and uncomfortable. Regardless of what you think, red bottom shoes are seen as a form of status. You want to have something that stands out and is unique. If you offer the same thing as everyone else, then why would people choose you? Find something that’ll differentiate you in public, and let everyone know what it is.

Practical Value: This is by far my favorite step. What it means is GIVE PEOPLE SOMETHING VALUABLE! The more value you’re able to provide in someone’s life, the more likely they are to be willing to buy your product, or share your content with their friends. Does sharing your product or content help people help others? If not, then try and fix it. Always keep in mind, the likeliness that people will be willing to help you is in proportion to the amount of value they feel you’ve given them.

Stories: People love a good story. Having an impactful company or brand story is invaluable. Why should people follow you? Why should they feel a connection towards you? What do you plan to accomplish with your company or brand? These are all questions that should be answered with your company’s story. When people resonate with your story, they feel a level of intimacy that makes them more inclined to want to share it.

5 Steps For Creating Lasting Goals With An Added Touch Of Soul

Goals like ideas are a dime a dozen. It doesn’t matter if you have the best idea or the biggest goal, what matters is if you execute on it.

While having a goal is important there is a dangerous mindset that can creep up that causes more harm than good if you’re not careful.

What do I mean? Well when we set goals, we’re setting high expectations of what we want in the future. Usually their big dreams, big accomplishments, and big wins. When we create big visions for ourselves, we must be careful to not live in the state of “I’ll be happy when…” The “I’ll be happy when” syndrome causes us to become anxious over the future and become unattached to our present. The “I’ll be happy when” syndrome sounds like…

I’ll be happy when I close that deal.
I’ll be happy when I get married.
I’ll be happy when I make more money.
I’ll be happy when I live in the penthouse apartment.

By creating this altered circumstance based state of happiness, we are putting restrictions on our happiness and making it something to experience in the future. But we must remember that happiness can be found right here and right now. Exterior materials can’t produce happiness. It can only be felt within you, and it’s available whenever you chose to experience it.

By living in an “I’ll be happy when” mindset we often lose track of all we’re accomplishing right now. We ignore all our little wins that help us get to those big dreams.

By remembering that small hinges swing big doors, we can bear in mind that all the small wins we’re producing are worth celebrating!

Now that we covered the mindset to be aware of getting stuck in let’s uncover a revolutionary way to set goals, created by my mentor Danielle Laporte.

Step 1. Write down your goals in three areas of your life.

1.Personal/Self-care
2.Professional
3.Relationships- (romantic, family and friendships)

Step 2. Uncover how gaining these goals will make you feel.

When setting a goal dig deep into how achieving that particular goal will make you FEEL. Dig deep and discover what Laporte has coined, your core desired feelings.

Ask yourself why. Why do you want to close that deal? Is it because it will make you feel successful?

Step 3. Go deeper.

What does success mean to you? Uncover the meaning of success for you, in your own terms. Stay away from these ambiguous terms, define that feeling for yourself. Staying with this successful example, maybe success means achievement. And achievement to you means appreciation. And appreciation to you means to feel valued.

BOOM! Valued is one of the core desired feelings you’re seeking.
Once you narrow down 3-5 of the feelings, these goals will give you write them down. These are your “core desired feelings.”

Now is when the fun begins.

Step 4. Recognize that these are the feelings you’re craving to experience most this year.

Remind yourself daily of these 3 core desired feelings. You can write them daily. Set alarms throughout the day to remind you. You can make them your home screen.

Step 5. Now as you go about your day to days find occasions that can allow you to feel one or all of your core desired feelings.

It’s important not to enter the world knowing these 3 desired feelings and making it other people’s job to make you feel them. Instead set up the rules so you can bring these feelings into your world. Choose to feel them regularly through your intentions. Bring them with you to your meetings. Find times to pause and engage in the feelings. Maybe you will buy yourself flowers, maybe you will make more phone calls home to chat with your mom, or maybe you will allow yourself to take an afternoon nap. Whatever it is you need to do to feel the way you want to – do it.

Studies show when we are happy, we’re more productive. I’m willing to bet that if we’re feeling the core desires, we want most, we will also be more productive.

By reverse engineering the feelings our big goals will create for us and finding ways to feel them without having those achievements tangible yet, we can alter our reality and create a lasting impact on our psyche.

There you have it the NEW way to set goals with a little-added soul.

How To Have The Confidence To Do Anything, Even Go To The Moon

Man on the moon confidence

How to have the confidence to do anything, even go to the moon.

There are 2 steps to achieving total self-confidence, and once you know them, your obstacles will become opportunities. You will be seen as a leader, someone inspiring.

Having self-confidence is simple.

What’s hard is going to the moon. JFK thankfully had a mission as President, and it was to get a man on the moon. He inspired 25,000 Ph.D.’s to act and create something that didn’t even exist in less than a decade, ultimately succeeding in the name of Mankind.

Even though the people who built the rocket ship had to have the confidence to do so, the people flying the ship had to be on another level.

The astronauts had a big challenge. To have the confidence to get into a spaceship and land it on the moon.

If they were like most people, they would have failed due to sheer panic and a drop in self- confidence. This means death when you’re thousands of miles into space.

But the astronauts were not like most people; they had executed on two steps that prepared them for the journey of a thousand miles. That prepared them to plant the American flag on the moon. That prepared them to have the confidence they needed when NASA called.

The first step, they knew to take, was to build upon small wins.

At the core of confidence is this understanding: small wins over time, build the self-confidence of any human, including astronauts. Small wins for them were:
Getting plenty of sleep
Exercising regularly
Keeping their heart rates down during stimulation
Clear communication between commanders
Cool headedness under pressure
Starving their distractions, and feeding their focus

Because they set themselves up to achieve small wins daily, they could implement step two: Calling up the feelings associated with the small wins.

They remembered what it felt like to achieve a successful simulation, and forgot everything else.

They forgot about all the times they failed. They didn’t dwell on the past and let those mistakes decide their future. They only remembered the small wins, the daily victories, the successes that would eventually lead to a footprint on the moon.

Now if you want to do something big, achieve a goal, an income, or freedom, you can make the same training choices the astronauts did.

You can either have confidence in your life, by following two steps, or you can live without it.. without the things you want in your life.

It’s your choice.

And if you do decide that you want real confidence then let me ask you.

How can you set yourself up to achieve small wins?

Can you talk to that girl or guy that you want to get to know? Could you make those sales calls, be productive for an hour, go to the gym and crush a workout?

Because when you do achieve a small win, it will feel great. That feeling of achievement will then be easy for you to remember, resulting in confidence.

The confidence you need to succeed, to go the moon, to take the next step on your journey, it comes from small wins and remembering what they felt like.

Be Confident, Be Rare.

Habits To Master For 2017

1. Clearly write what you want, daily.

2. Drink more water

3. Clear your mind regularly

4. Move more

5. Read and take action more.

2017 is a new year, new opportunity to develop yourself as a person and an entrepreneur. After talking with hundreds of entrepreneurs, I’ve come up with a list of five high-leverage activities that can make this your best year yet.

Before going on, I want you to remember that as humans, we are prone to taking the path of least resistance. It’s how we are, we’re hard-wired to conserve energy, it was advantageous to us evolutionarily.

So if you want to change your habits, its going to require something bigger than a motivational video, or even a 3-day conference. Its going to require you understanding your motivation, why you want to make the change.

This leads into the first habit.

1. Clearly, write what you want. Every day.

Whether you write out your goal(s), or journal about your ideal life, do this daily. Consistently.

From Napoleon Hill to Charlie Munger, these great thinkers all understand that through true, deep-seeded change comes from repetition.

Even if you do this habit as minimal as possible, do it every single day. Because once you say you’re going to do this, and you actually do it, you reaffirm to yourself that you’re capable of following through.

Some entrepreneurs I look up to, like Com Mirza, write out their goals 300x per day.

Start small; once a day is enough. Just do it every day.

2. Drink ~1 gallon of water per day. (Adjust accordingly by weight. Take 2/3 your weight in pounds and convert it to ounces.).

Last month I went to a mastermind event. A fitness coach was there, and I asked him the number one health tip he could recommend based on his 20+ years of experience. 16 ounces of water first thing in the morning, followed by getting a big water bottle you like, and bringing that with you everywhere.

Stay hydrated. Sure you’ll have to go to the bathroom more. But once I started doing this, I had more energy throughout the day than when I’d drink 3 cups of coffee per day.

Drink more water in 2017.

3. Clear your mind regularly.
Whether it’s a notebook or software, use these tools to clear your mind.

Your mind is built to think creatively, not remember things.

Do yourself a favor. Find a nice journal, or get a free account with Trello. Purge everything from your mind into this. It will take a few days. But this habit of clearing your mind, and writing it down in “actionable” terms, will be liberating.

4. Move more.

Movement will do wonders for you. Whether its taking a walk around the block or dancing to music, it doesn’t matter. Just stop being sedentary.

We have these bodies. Let’s be grateful for them, whatever condition they may be in.

You don’t need to do any drastic measures like committing to a huge workout regimen. Keep it simple. Start small and scale up.

Move more in 2017.

5. Read more, and take action on it.

I call it the 1:1 knowledge to action ratio.

There is a reason Warren Buffett, Mark Cuban, and other billionaires spend hours upon hours reading every day.

Charlie Munger, the billionaire investor and business partner of Warren Buffet is quoted “In my whole life, I have known no wise people (over a broad subject matter area) who didn’t read all the time — none, zero. You’d be amazed at how much Warren reads–and at how much I read. My children laugh at me. They think I’m a book with a couple of legs sticking out.”

Take this with a grain of salt, cause he’s a billionaire. 😉

And when you’re reading, don’t hesitate to skip around. Please don’t read every single word. About 20% of books will contain 80% of the important information.

And please couple this reading with massive action. When you learn a new trick about persuasion, test it out the same day. Its easy to trick yourself and just keep absorbing. The true habit you want to cultivate it reading AND taking action.

So there you have it. These habits are going to take you 60-90 days to implement. I highly suggest writing them down on a notecard and placing it where you KNOW you’ll see it. Maybe on your desk, maybe by your bed stand.

Reward yourself for small progress. It will create a positive feedback loop.

Just imagine, as you implement these habits, the kind of person you’re going to be headed into 2018.

Stay strong.

#OwnIt

How To Bootstrap a Business 101

Suppose you take the road less traveled by. You’re an eager entrepreneur infiltrating the startup world, yet raising capital is implausible and the resourcefulness of bootstrapping a company is the better option for you.

Kudos to you as you reap the various benefits of bootstrapping as opposed to raising capital. Much of it includes the freedom from obligation, added pressure and risk of an investor hanging over your shoulder influencing your every move.

Not only may this save you time and energy, it also trains you to be strategic with small-scale investments you make out-of-pocket, which serves you well as you scale. Here are a few characteristics that will help make your bootstrap story a reality:

Generate Cash Quick Business Model
It’d be incredibly difficult to bootstrap a business model like Uber. Founded in 2009, recent reports show they have just begun to be profitable in the United States in 2016. Yet, they still recorded over $1B in losses on their balance sheet due to losses overseas. Needless to say, their business model needs more time and money than most to become cash positive.

So if you are looking to bootstrap, be sure to set a reasonable timeline towards monetization so that you understand how your funds will be budgeted over the course of the business’s pre-revenue stages. Once you have that timeline, add 3-months to it to be sure your funds are modestly distributed.

Incentivize Through Non-Cash Assets
There are many creative ways to incentivize great talent to work with you on your startup other than big-time salaries and signing bonuses. Consider looking towards non-cash assets such as equity, formidable titles, housing and mentorship opportunities to get people to buy into your startup.

Most importantly, the millennial generation is admittedly unenthused with jobs that provide financial stability but don’t align with their passion. According to a recent study conducted by Bentley University’s Center for Women & Business, 84 percent of millennials view making a positive difference in the world as more important than professional recognition. Passion plays a huge role in whether millennials take a new gig. Talk in terms of your shared passion!

Leverage Relationships
Unless you’re a hermit turned entrepreneur, you know people. Starting your own business is an admirable path and your network of business professionals, friends and family will be open to help you in various ways. Relationships are extremely valuable while building your business, so be sure to use them strategically.

Learn It Yourself
It’s not that hard. There are endless resources available for you to develop the skills you need to build the basics for your company. Photoshop? Canva. WordPress? Wix. Excel? Google it. To find how much these easy-to-learn skills will save you, take the time to find price quotes on graphic designers, website developers or business development specialists (whatever that means).

One of the most valuable parts of building your own business is learning, developing and managing all the skills you need to make it work. Not only will this help you in the short-term, but it will also allow you to be proficient with your future employees who specialize in these technical areas.

Always Be Selling
After 4-steps of how to save money, here is an extremely important 5th step on how to make money. Always be selling. Y-Combinator emphasizes that any entrepreneur should always be either coding, exercising or talking to customers. And while you’re talking to customers, be aware of their feedback and level of interest. Your first sale could come from a conversation on an airplane for all you know.

Granted, please avoid acting like a used car-salesman 24/7. Rather, be aware that every conversation and opinion adds value to your business and product. Perhaps the person has a few people in their network who could become part of your Board of Directors in time.

With these points in mind, bootstrapping your business will be marginally less difficult. Starting a business with the potential to scale exponentially is a marathon-sprint. Not one or the other. You are sprinting for 26.2 miles. Be patient. Be positive. And there’s nothing better when it all comes to fruition.

Steve Weatherford Shares Quote of The Year “Starve Your Distractions Feed Your Focus”

Steve Weatherford is a Super Bowl XLVI Champ, fitness expert, and now an official FOWNDERS mentor. Ok maybe that won’t be what we will read in his Instagram bio, BUT we’re super pumped to have had mentorship by this living legend.

Weatherford came to Fownders and donated his time and most importantly his knowledge on how to work hard, stay focused, and remain humble in the game. Whether your “game” is entrepreneurship or fitness Weatherford is a powerful mentor that will get your hustle to the next level.

Weatherford’s key theme was all about working the hardest in your industry because often hard work beats talent when talent doesn’t work hard.

I’m the hardest working person I know. I’m in the gym, I’m eating right, and I’m confident in knowing that no one is working as hard as me when it comes to fitness.

Weatherford has moved on from the Giants locker room to now creating a fitness course Armegaddeon and is heavily involved in philanthropic work through his foundation, The Steve Weatherford World Champion Foundation.

How do you become the best in your industry and become hardest working person you know?

“Starve Your Distractions Feed Your Focus”

You have to be all in on your passions. Distractions are easier than ever to fall victim to because social media has created a habit of meaningless scrolling on our phones. If you want big wins you have to commit yourself to bigger practices.

Your focus is a precious commodity that can’t be replaced. You can’t lose focus and still get the best results.

We all have the same 24 hours in a day what sets us apart is what we do with those hours. Are you all in on your goals or spending more time on bad habits and distractions? Decide and commit right now to Starving Your Distractions and Feeding Your Focus.