Justin Wu who coined the phrase hackapreneur and is the founder of Growth.ly, is the man to know when it comes to growing your social media at an exponentially faster rate. Justin has collaborated with Fortune 500 Companies like Wall Street Journal, been nominated as Key Online Influencer for CES 2017, and was a mentor for FOWNDERS this past October. He shared his expertise with Fownders on how to initiate and grow social media campaigns for your business. Here are the three takeaways if you want to grow your online presence.
“CARE MORE ABOUT THE ATTENTION OF YOUR AUDIENCE NOT HOW YOU FEEL ABOUT THESE CHANNELS.”
A key mistake made in the beginning of creating your online presence is getting caught up in how you feel about a specific channel versus putting the spotlight on your audience members. Perhaps you don’t engage with YouTube, or you don’t check Snapchat very regularly your relationship with this platforms may have you considering that they aren’t valuable to incorporate into your overall business content creation. What to remember is that it’s not about how you interact with these platforms but how your target audience does.
If you want to find more leads, customers, and fans you have to meet them where they are. If they are heavily on Instagram, you have to be there and so on and for forth for each platform. Afterall your business should be focused on your customers, and if they party on a certain platform, you better get there to join them.
LOOK FOR OPPORTUNITIES FOR COLLABORATION AND TAKEOVERS
Collaborating with others who are in similar fields is a fantastic way to gain access to new communities. If a takeover strategy fits into your company culture Just Wu highly recommends trying it out.
A takeover usually last about a day or few hours. It consists of allowing another expert or influencer login access to your account (usually Snapchat or Instagram). If you can do a complete takeover trade the better.
Your audience will be happy to see that you’re connected with other experts. Bonus is that the person taking over your account has followers who will join them over onto your account allowing you to tap into their network. It’s a win-win.
LEVERAGE WHAT YOU ALREADY DO BY STACKING CONTEXT
Review your calendar. Do you have any upcoming events where you are presenting, being interviewed for a podcast, going to any conferences? Leverage any events by stacking them on social media. Talk about the events week prior and prepare the audience for it. Take photos and videos during events. Don’t miss the opportunity to document the event while it’s happening. It’s a great way to capitalize on influencial footage. Recap and repurpose the content you capture into other feeds or on your website.
BONUS TIP: HAVE APPEALING IMAGERY
We’re all visual creatures and with social media always pushing out photos, videos, and visuals your brand and business need to have this competitive advantage. Aesthetically pleasing content is what will make your ideal customers stop their endless scrolling and stop on your image.
Wu began making infographics when he first joined Instagram. It was a tactic no one was really using at the time and got him noticed.
Do you have photography skills that capture great pictures to reflect your brand? If not check out our upcoming workshop to gain photography skills regardless of your equipment. (seriously, you can use your iPhone and still win at photography). This workshop will help you customize your own style, adds a real location shoot experience, and will set you apart in a sea of photos. Did we mention there are prizes for whoever improves the most during the class? Check out all the details here.
Of course, Justin Wu shared a ton of other golden strategies that help build your social media following. We encourage you to follow him on Snapchat and Twitter to learn more about growth hacking for your brand.
Dying to meet people like Justin Wu who will sit down with you and give you the strategy you need to take your business to the next level? You get that and more if you’re accepted to the Fownders “Seed to Scale” Program. Apply today.